Literally translating to “Japanese cow,” wagyu beef derived from native Asian cattle is a treat for discerning carnivores thanks to its exquisite texture and flavor.
A Cut Above
Written by Claire McArthur | Photography by Nicola Majocchi | Oct 12, 2022 | Original Article
Family-run ranch raises grass-fed wagyu in the High Sierra: In the lush Genesee Valley at 3,500 feet elevation, black-horned cows graze in chest-high grass, with the granite peaks of the Sierra Nevada looming behind them. Surrounded by the Plumas National Forest, roughly 30 miles southeast of Lake Almanor, the historic Genesee Valley Ranch is a family-run operation with roots dating back to California’s Gold Rush. Today, the Palmaz family — known for its eponymous winery in Napa Valley — is taking the same fusion of tradition and technology used to create their estate cabernet to raise, harvest, and sell their grass-fed wagyu beef.
“Let’s make beef worthy of our wine,” says Florencia Palmaz, co-founder and partner of Palmaz Vineyards, about her family’s mission of revitalizing Genesee Valley Ranch. “Let’s take the same model of what we call estate growing in the wine industry — our wine doesn’t leave the property, not for a minute, until it’s fully finished and ready for consumers — and take on that task in the beef world. We call it ‘estate beef.’”
